The latest bit of marketing for The Super Mario Bros. Movie is a special one as it's not only an ad for Super Mario Bros. Plumbing, but it's also an homage to the classic intro song from The Super Mario Bros. Super Show! live-action series.
The commercial, which you can see below, is only one part of the marketing device that is Super Mario Bros. Plumbing. First up is the ad itself, which you can see below, and it's a low-budget but wonderful ad starring Mario and Luigi and an actress who is clearly reading her lines from a teleprompter of sorts.
At the end of the ad, it encourages people to call or text 929-55-MARIO (929-556-2746) or visit smbplumbing.com to learn more.
If you call the number, as I did, you are greeted with a message recorded by Charlie Day's Luigi for Super Mario Bros. Plumbing. You can call it yourself or hear the ad in the Tweet embeded below, and it ends with the slogan, "At Super Mario Bros. Plumbing, we don't say 'Let's-a-wait,' we say 'Let's-a-go!'"
The team behind Super Mario Bros. Plumbing really thought of everything as the number is even a New York one and Luigi makes a reference to Luigi's Mansion.
This is what happens when you call the Super Mario Bros. Plumbing number from the hilarious @supermariomovie ad - you get an incredible message recorded by Charlie Day's Luigi.
— Adam Bankhurst (@AdamBankhurst) February 12, 2023
Oh, and you can call/text it yourself now at 929-55-MARIO (62746) or visit https://t.co/kiYQDrcuns. pic.twitter.com/WtOhLhgp7x
As previously mentioned, you can also text the number, and you will receive a message encouraging you to sign up for "exclusive updates, service offerings, and more."
"Thanks for your interest in Super Mario Bros. Plumbing! We're a family-owned and operated business, providing white glove plumbing services to Brooklyn and Queens," the text reads.
Lastly, the website smbplumbing.com is filled with Easter Eggs and funny things to discover, including a glowing testimonial from BrosMom and a job posting for a bookkeeper that can keep track of all the coins the brothers will be collecting.
As for The Super Mario Bros. Movie, it is set to be released in theaters on April 7, 2023. For more, check out the latest posters and the recent trailer that showcases Seth Rogen's Donkey Kong and Cat Mario.
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Adam Bankhurst is a news writer for IGN. You can follow him on Twitter @AdamBankhurst and on Twitch.
source https://www.ign.com/articles/the-super-mario-bros-movies-latest-commercial-is-an-ad-for-super-mario-bros-plumbing